Main channel
Your portfolio
- Transformations and stylist work
- Stories with openings
- A clear booking link
Salons & Spas
Social media management
Social media management
for salons & spas.
Your work is the most visual content on the internet, it just needs to get posted. We turn your transformations into a feed that books chairs.
100+ businesses served · 5.0★ on Google for our biggest account
What makes social hard for salons and spas.
- 01
Great work, never posted
Stunning transformations happen daily and die in your camera roll.
- 02
Sporadic posting kills momentum
The algorithm rewards the salons that show up every week, not just after slow days.
- 03
No time between clients
You’re booked back-to-back; captioning and hashtags are the last thing on your mind.
A month on your feed.
What a month of posts could look like for a salon like yours. We plan yours around your offers, your seasons and your goals; your plan sets how many posts you get.
Week 1
-
MonReel
Transformation of the week (client consent)
Before-and-after Reels are what clients book from.
-
WedCarousel
This season’s colour trends
Inspiration people save for their next visit.
-
FriStory
Last-minute openings
Fills gaps in the book.
Week 2
-
MonReel
Meet your stylist
Clients follow stylists, not just salons.
-
WedCarousel
Aftercare: make your colour last
Useful, and builds trust.
-
FriPhoto
Close-up detail shot
Shows the craft.
Week 3
-
MonReel
A blow-out, start to finish
Satisfying process content holds attention.
-
WedCarousel
Price guide: what’s included
Answers the question before the DM.
-
FriStory
Poll: which look should we do next?
Engagement that shapes your content.
Week 4
-
MonReel
The product we swear by, and how to use it
Expertise, and a reason to buy retail.
-
WedPhoto
A consented before-and-after
Proof of skill.
-
FriCarousel
This month’s reviews
Social proof for new clients.
Made for beauty and grooming brands.
Real posts our team has made for beauty and grooming brands.
The platforms that matter for salons and spas.
Not everywhere at once: the channels that bring you customers, each with its own job.
02
TikTok
Where looks go viral
- Transformations
- Technique clips
- Trends
03
Google Business Profile
Where they book nearby
- Photos of your work
- Services and hours
- Replies to reviews
04
Where clients collect inspiration
- Style boards linking to your booking page
- Colour and cut ideas
- Seasonal looks
// publishing everywhere your customers already are
InstagramTikTokFacebookLinkedInYouTubePinterest
01
Great work, never posted
Stunning transformations happen daily and die in your camera roll.
02
Sporadic posting kills momentum
The algorithm rewards the salons that show up every week, not just after slow days.
03
No time between clients
You’re booked back-to-back; captioning and hashtags are the last thing on your mind.
// our portfolio
Truly great content,
not AI slop.
// what your team delivers
Built for how salons & spas actually win on social.
Transformation posts
Before/afters designed to your branding with captions that sell the service, not just the photo.
Booking-push content
Last-minute opening stories, seasonal offers, and gift-card pushes timed to your calendar.
Content your salon could be posting this month
Before/after reveal ReelStylist spotlightProduct-of-the-month postLast-minute opening storySeasonal color trend carouselClient review graphic
Every post is planned for your brand, see real examples by industry or build your plan.
// build your plan
Social media marketing
pricing & plans.
Build a custom social media marketing package in about 30 seconds. Add the services you want handled, posts, short-form video, ads, design and more, and change your plan anytime.
Recommended for salonsMost salons run transformation posts + reveal Reels, the highest-reach combo in beauty.
MadMarketingEstimate
Monthly plan · billed after approval
$99
$149
Includes posting to 1 social set, one of each social channel.
Onboarding & monthly meetings available
First month free, cancel anytime
Subtotal / mofrom$248
Start with this plan Send a client or teammate a link to this exact plan.
Pricing is in USD. Your selected plan renews automatically each month, but you can cancel anytime. By subscribing, you agree to our Terms & Conditions and Refund Policy.
2 services selected
from $248/mo
// how it works
Receive full deliverables
in about a week.
MadMarketing is a creative subscription trusted by 100+ businesses to get exceptional content faster, more reliably, and at the lowest cost.
1
Select your service
Choose the services, add-ons, and platforms that fit your goals.
2
Submit your brief
A quick onboarding checklist so your team has everything it needs.
Onboarding checklist 2 / 4
3
Review & we publish
Review everything in your dashboard. Approve, and we publish for you.
// verified reviews · 800+
Real results, in their
own words.
What changed when small business owners handed social to a team that actually owns it.
5.0★· biggest client on Google
// hear it from them
"MadMarketing creates social media content that's better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval."
SR
Scott R.
Verified review
"It takes the socials off my hands but still gives me control over the end result given their review process. The onboarding was extremely thorough, there were very few edits required."
KB
Kirstin B.
Verified review
"Immigration law isn't exactly known for visually exciting content, but MadMarketing proved that wrong. Every post is creative, on-brand, and actually looks good."
MC
Marina C.
Verified review
"We've been working with MadMarketing for a few years now and we continue to be very pleased. They have different creators so things don't get stale."
AN
Alice N.
Verified review
"MadMarketing is hands down the best decision I've made for my business in years. They've completely transformed my social media presence."
JM
Jordan M.
Verified review
"Outstanding content with expert advice. Very happy! The process is easy to follow and I especially appreciate their carousel post add-on."
JD
James D.
Verified review
"I've tried many companies in the past 5 years and none was able to provide the value we get from MadMarketing. The content is very relevant even though our industry is niche and technical."
MT
Marcus T.
Verified review
"We used to spend $500 a month for the same service with a different company, so I'm so glad MadMarketing exists since they charge only a quarter of that."
CP
Chris P.
Verified review
"MadMarketing has been a total game-changer for my business. They make social media posting effortless and consistent, saving me hours every week."
AL
Anna L.
Verified review
// no surprises
Questions, answered.
The questions salons & spas actually ask us.
Quoted to your scope.
Social media for salons and spas is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence. Local SEO plans start at $199 a month.
MAD Full Growth
Multi-channel growth partnership Custom quote- Custom combination of SEO, paid ads, social media, website/CRO and automation
- Defined deliverables, account responsibilities and reporting cadence
- Media budgets and third-party costs quoted separately
Twelve months of reasons to post.
The moments salons and spas plan around. We build them into your calendar months ahead, so nothing is last-minute.
- JanNew year, new lookFresh-start bookings
- FebValentine’s DayDate-night styling
- MarSpring colourRefreshes and brightening
- AprProm seasonUpdos and trials
- MayWedding seasonBridal parties and trials
- JunSummer cutsLighter styles
- JulSummer hair careSun and swim protection
- AugBack to schoolCuts for the new term
- SepAutumn colourWarmer tones
- OctHalloween looksFun styling
- NovHoliday partiesGroup and event bookings
- DecGift cards & NYEGifts and New Year’s Eve looks
The rules of salons and spas.
The sensitivities that come with your industry, built into how we plan, write and post. We follow your guidance and your professional body’s rules.
Consent for every photo
Client photos and videos only with their OK.
Every look credited
The stylist behind each look gets the credit.
Real results, no filters
Nothing that changes how the hair or skin actually looks.
Music cleared for business
Reels use audio licensed for business accounts.
Numbers that mean business.
Likes are nice. These are the numbers that tell a salon whether social is working, reported every month.
- 01Bookings from socialAppointments that started on Instagram or TikTok.
- 02Booking-link clicksFrom posts, Stories and your profile.
- 03Saves on transformationsThe looks people want.
- 04Profile visitsFrom people nearby.
- 05New clients mentioning socialAt the chair, or in the booking form.
Results for beauty and grooming businesses.
Real clients, real numbers. Read how each result was reached.
Questions, answered.
The questions salons & spas actually ask us.
We already post before/afters. What do you add?
Consistency and polish: a planned calendar, branded designs, captions and hashtags, plus Reels, education and reviews around your transformations, all posted for you.
How do you get our photos?
Your team snaps them in the salon and sends them over; we edit, design and caption them.
Can you promote gift cards and seasonal offers?
Yes. Tell us the offer and the dates and we plan posts and Stories for them, ahead of the busy seasons.
What does it cost?
Social media management is quoted to your scope as part of MAD Full Growth, with defined deliverables and a reporting cadence. Media budgets and third-party costs are quoted separately. Our local SEO plans are priced separately, on the pricing page.
Let’s begin
Ready to get your salon's social handled?
30 minutes to understand your business. No pitch deck, no pressure.
Local SEO plans from $199 a month · Free 30-day challenge for eligible businesses
- Businesses served
- 100+
- Biggest client on Google
- 5.0★
- Client case studies
- 10
- Open around the clock
- 24/7