Local SEO

Get found by customers near you.

Improve how your business appears across local searches, business listings, and Google Maps. Local SEO is where we start most partnerships, because it’s where customers who are ready to buy are already looking.

$0 agency fee for eligible businesses. No credit card. No automatic subscription.

The work

Everything that shapes local visibility.

Local search rewards businesses that are relevant, nearby and trusted. We work on the signals you can influence and show you what changed.

Local keyword and competitor research

What people nearby search for, and what the businesses showing up are doing.

Business listing consistency

Your name, address and phone consistent across the directories and listings that matter.

Citation management

Submission or correction actions on relevant directories. Acceptance and indexing by third parties isn’t guaranteed.

On-page local signals

Pages that make clear where you work and what you offer there.

Review workflow

A simple, policy-friendly process for asking for and responding to reviews.

Monitoring and monthly reporting

Visibility snapshots for your agreed keywords, and a plain-language summary of the work.

Client work

The Gentry House, Lake Saint Louis.

A premium barbershop whose website and Google Business Profile we run. Its site answers the searches locals make, and its profile carries the services, hours, booking link and photos.

  • 5.0★on Google, from 201 reviews
  • 55photos on its Google profile
  • 280reviews across Google and Booksy

Source: Google Maps and Booksy, checked 13 October 2026.

Read the case study
The Gentry House’s Google Business Profile: 5.0 from 201 reviews

Pricing

Three plans, from $199 a month.

Launch pricing in US dollars. Eligible businesses can start with the free 30-day challenge and choose a plan afterwards.

  • MAD Local

    $199/ month Essential Google Business Profile and local listing management. What’s in MAD Local
  • Recommended

    MAD Local Growth

    $399/ month Ongoing Google Maps optimization, citations, website SEO improvements, and competitor monitoring. What’s in MAD Local Growth
  • MAD Search Authority

    $599/ month Advanced local and website SEO, content optimization, and AI-search readiness. What’s in MAD Search Authority

How we work

The MAD Method.

  1. Market Intelligence

    We study search behavior, customer needs, competitors, and opportunities before choosing a direction.

  2. Attention & Authority

    We build visibility and credibility through search, content, advertising, and brand experiences.

  3. Data-Driven Growth

    We measure meaningful actions, explain performance, and refine the work that matters.

Questions

Frequently asked questions.

What is local SEO?

Local SEO is the work of improving how a business appears in location-based searches, such as “near me” searches and Google Maps, through its Google Business Profile, listings, website and reviews.

How much does local SEO cost?

MAD Local is $199 a month, MAD Local Growth is $399 a month, MAD Search Authority is $599 a month. Each plan starts with a written agreement that sets out billing, cancellation and deliverables.

How long does local SEO take?

It depends on your market, your competition and where you’re starting from. We set expectations after an audit, and report what was done and what changed along the way.

Do you guarantee rankings?

No. Search placement is determined by search engines and varies by market, competition, relevance, and other factors. We report what was done, what changed, and what comes next.

Do I need a physical storefront?

No. Service-area businesses that visit customers can also have a Google Business Profile and benefit from local SEO.

Can I try it before committing?

Yes. Eligible businesses can start with the MAD 30-Day Visibility Challenge, a defined local SEO scope for no agency fee. It never turns into a paid subscription without your approval.

Start here

Your business deserves to be easier to find.

Let’s understand your market and build a practical path to more visibility.