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Real Estate

Social media management
for real estate.

Sellers pick the agent who looks active. We keep your feed full of listings, closings, market takes, and personal brand, so you’re the obvious choice.

See plans & pricingSee examples

100+ businesses served · 5.0★ on Google for our biggest account

Why real estate agents struggle

What makes social hard for real estate agents.

  1. 01

    Inconsistency reads as inactivity

    A feed that stops at your last closing tells sellers you’re not busy, even when you are.

  2. 02

    Listings outlive the post

    One rushed “just listed” graphic isn’t a marketing plan, every listing deserves a content cycle.

  3. 03

    Personal brand takes time you bill elsewhere

    Market updates and neighborhood content win sellers, but writing them eats selling hours.

An example month

A month on your feed.

What a month of posts could look like for a brokerage like yours. We plan yours around your offers, your seasons and your goals; your plan sets how many posts you get.

Week 1

  1. MonReel

    New listing walkthrough

    Video tours are what buyers stop scrolling for.

  2. WedCarousel

    Neighbourhood guide: five local favourites

    Sells the area, not just the house.

  3. FriStory

    Open house this weekend

    Turns interest into a visit.

Week 2

  1. MonReel

    Just sold: the story behind the sale

    Proof for sellers deciding who to list with.

  2. WedCarousel

    Before you make an offer: a checklist

    Useful for buyers, saved for later.

  3. FriPhoto

    Agent intro

    People choose an agent before a house.

Week 3

  1. MonReel

    The local market in 60 seconds

    Positions you as the person who knows the area.

  2. WedCarousel

    Getting your home ready to sell

    Speaks to future sellers early.

  3. FriStory

    Poll: which kitchen would you choose?

    Easy engagement that keeps you visible.

Week 4

  1. MonReel

    Keys handed over (with the buyers’ OK)

    Happy clients are your best listing pitch.

  2. WedCarousel

    Mortgage terms explained (with a lender partner)

    Answers buyers’ biggest question.

  3. FriPhoto

    A local community event

    Local presence builds referrals.

Where your buyers and sellers are

The platforms that matter for real estate agents.

Not everywhere at once: the channels that bring you customers, each with its own job.

Main channel

Instagram

Where buyers browse homes

  • Listing Reels and tours
  • Stories for open houses
  • Just-sold posts
02

Facebook

Where local buyers and sellers talk

  • Listings and open houses
  • Neighbourhood content
  • Events
03

YouTube

Where serious buyers research

  • Full home tours
  • Area guides
  • Market updates
04

TikTok

Where first-time buyers learn

  • Buying tips
  • Quick tours
  • Myths about buying and selling
Log inStart at $99/moBook a demo
Book a demo
Real Estate

Social media management
for real estate.

Sellers pick the agent who looks active. We keep your feed full of listings, closings, market takes, and personal brand, so you’re the obvious choice.

$99
starting / mo
100+
businesses served
5.0★
biggest client on Google
First month freeNo contractsCancel anytime
Book a 30-min demo

Free 30-min demo: real real estate examples, clear pricing, no pressure.

01
Inconsistency reads as inactivity

A feed that stops at your last closing tells sellers you’re not busy, even when you are.

02
Listings outlive the post

One rushed “just listed” graphic isn’t a marketing plan, every listing deserves a content cycle.

03
Personal brand takes time you bill elsewhere

Market updates and neighborhood content win sellers, but writing them eats selling hours.

// our portfolio

Truly great content,
not AI slop.

See all examples
// what your team delivers

Built for how real estate actually win on social.

Listing content cycles

Just-listed, open house, price-change, and just-sold posts designed to your branding.

Market-update posts

Local stats and neighborhood spotlights written for your market, positioning you as the expert.

Reels from your walkthroughs

Send phone video of a property; get back a captioned, hooked Reel.

Learn more
Lead-gen ads

Meta campaigns for listings and buyer/seller lead magnets.

Learn more

Content your real estate business could be posting this month

Just-listed carouselNeighborhood guide seriesMonthly market stats graphicWalkthrough ReelClient key-handoff photo postMyth-vs-fact buyer tips

Every post is planned for your brand, see real examples by industry or build your plan.

// build your plan

Social media marketing
pricing & plans.

Build a custom social media marketing package in about 30 seconds. Add the services you want handled, posts, short-form video, ads, design and more, and change your plan anytime.

Recommended for real estateMost agents run posts + walkthrough Reels, then add listing lead ads.
MadMarketingEstimate
Monthly plan · billed after approval
Social Media Posts · 10 posts$99
Short-Form Videos · 5 videos$149
Meta Ads Management$499
Includes posting to 1 social set, one of each social channel.
Onboarding & monthly meetings available
First month free, cancel anytime
Subtotal / mofrom$747
Start with this plan
Send a client or teammate a link to this exact plan.

Pricing is in USD. Your selected plan renews automatically each month, but you can cancel anytime. By subscribing, you agree to our Terms & Conditions and Refund Policy.

3 services selected
from $747/mo
Start
// how it works

Receive full deliverables
in about a week.

MadMarketing is a creative subscription trusted by 100+ businesses to get exceptional content faster, more reliably, and at the lowest cost.

1

Select your service

Choose the services, add-ons, and platforms that fit your goals.

2

Submit your brief

A quick onboarding checklist so your team has everything it needs.

Onboarding checklist 2 / 4
3

Review & we publish

Review everything in your dashboard. Approve, and we publish for you.

StatusPostReview
Awaiting
Approved
Revision
// verified reviews · 800+

Real results, in their
own words.

What changed when small business owners handed social to a team that actually owns it.

5.0★· biggest client on Google
// hear it from them
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
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Verified customer story
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Verified customer story

"MadMarketing creates social media content that's better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval."

SR
Scott R.
Verified review

"It takes the socials off my hands but still gives me control over the end result given their review process. The onboarding was extremely thorough, there were very few edits required."

KB
Kirstin B.
Verified review

"Immigration law isn't exactly known for visually exciting content, but MadMarketing proved that wrong. Every post is creative, on-brand, and actually looks good."

MC
Marina C.
Verified review

"We've been working with MadMarketing for a few years now and we continue to be very pleased. They have different creators so things don't get stale."

AN
Alice N.
Verified review

"MadMarketing is hands down the best decision I've made for my business in years. They've completely transformed my social media presence."

JM
Jordan M.
Verified review

"Outstanding content with expert advice. Very happy! The process is easy to follow and I especially appreciate their carousel post add-on."

JD
James D.
Verified review

"I've tried many companies in the past 5 years and none was able to provide the value we get from MadMarketing. The content is very relevant even though our industry is niche and technical."

MT
Marcus T.
Verified review

"We used to spend $500 a month for the same service with a different company, so I'm so glad MadMarketing exists since they charge only a quarter of that."

CP
Chris P.
Verified review

"MadMarketing has been a total game-changer for my business. They make social media posting effortless and consistent, saving me hours every week."

AL
Anna L.
Verified review
// no surprises

Questions, answered.

The questions real estate actually ask us.

Both. Solo agents usually start at $99/mo for posts; teams and brokerages combine posts, video, and ads, or white-label us across many agents through the reseller program.
// begin

Ready to get your real estate business's social handled?

Book a free 30-minute demo: real examples from your industry, clear pricing, no contracts.

$ From $99/mo · cancel anytime · first month free
100+
Businesses served
5.0★
Biggest client on Google
10
Client case studies
24/7
Open around the clock
Pricing

Quoted to your scope.

Social media for real estate agents is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence. Local SEO plans start at $199 a month.

MAD Full Growth

Multi-channel growth partnership Custom quote
  • Custom combination of SEO, paid ads, social media, website/CRO and automation
  • Defined deliverables, account responsibilities and reporting cadence
  • Media budgets and third-party costs quoted separately
Request a quote
See all plans and pricingHow we do social media
Your year on social

Twelve months of reasons to post.

The moments real estate agents plan around. We build them into your calendar months ahead, so nothing is last-minute.

  1. JanPlanning to buy?New-year goals and budgets
  2. FebPre-approval seasonGet ready before spring
  3. MarSpring listingsThe market picks up
  4. AprOpen-house seasonBusy weekends
  5. MayPeak seasonListings and sold stories
  6. JunSummer movesBefore the school year
  7. JulMid-year market updatePrices, stock, timing
  8. AugNeighbourhood guidesSchools and local life
  9. SepAutumn marketSecond wind for sales
  10. OctSeller prepList before the winter
  11. NovYear-end movesPlus Thanksgiving
  12. DecYear in reviewAnd thank-yous to clients
Done right

The rules of real estate agents.

The sensitivities that come with your industry, built into how we plan, write and post. We follow your guidance and your professional body’s rules.

Fair Housing in every post

No wording that suggests a preference for or against anyone based on a protected characteristic.

Brokerage disclosures

Your brokerage name and licence details appear where your state requires them.

Listing rights and accuracy

Only photos you have rights to, and details checked against the listing.

Housing ad rules

Meta’s Housing ad category limits targeting by age, gender and postcode; ads are built within it.

What we measure

Numbers that mean business.

Likes are nice. These are the numbers that tell a brokerage whether social is working, reported every month.

  1. 01Listing enquiriesShowing requests and messages about homes.
  2. 02Seller valuation requestsFuture listings that started on social.
  3. 03Open-house RSVPsFrom Stories and posts.
  4. 04Profile visitsFrom people in your area.
  5. 05Saves and shares of listingsHomes people are seriously considering.
Case studies

Results for property and construction.

Real clients, real numbers. Read how each result was reached.

Smart Cities UAE 4.29% Click-through rate, first month A Dubai construction company’s first month on Google Ads: 4.29% CTR and a 13.43% conversion rate Google AdsTechnical & On-Page SEOMeasurement & RetargetingConstruction & fit-out
no surprises

Questions, answered.

The questions real estate actually ask us.

Do you work with individual agents or brokerages?

Both: individual agents, teams and brokerages.

Can you make content for specific listings?

Yes. Send the listing details and photos and we turn them into listing posts, Reels and Stories.

Will the content be compliant with my brokerage’s branding rules?

Yes. Share your brokerage’s brand and disclosure rules and every post follows them; you approve each one before it goes out.

What does it cost?

Social media management is quoted to your scope as part of MAD Full Growth, with defined deliverables and a reporting cadence. Media budgets and third-party costs are quoted separately. Our local SEO plans are priced separately, on the pricing page.

Let’s begin

Ready to get your real estate business's social handled?

30 minutes to understand your business. No pitch deck, no pressure.

Book a call See plans and pricing

Local SEO plans from $199 a month · Free 30-day challenge for eligible businesses

Businesses served
100+
Biggest client on Google
5.0★
Client case studies
10
Open around the clock
24/7