Main channel
Where local families look
- Practice news and opening hours
- Patient-friendly tips
- Community events and reviews
Dental Practices
Social media management
Social media management
for dental practices.
Patients check your feed before they book. We keep it warm, professional, and consistent, education, team moments, and gentle calls to book.
100+ businesses served · 5.0★ on Google for our biggest account
What makes social hard for dental practices.
- 01
An empty feed costs trust
New patients compare 2–3 practices online; a dormant profile quietly loses the tie-break.
- 02
Clinical content is hard to make friendly
Procedure posts sound scary or salesy without a writer who knows the tone.
- 03
The front desk has no time for Instagram
Social falls to whoever is least busy, which means it doesn’t happen.
A month on your feed.
What a month of posts could look like for a practice like yours. We plan yours around your offers, your seasons and your goals; your plan sets how many posts you get.
Week 1
-
MonReel
Meet the team: who you’ll see at your visit
Familiar faces take the nerves out of booking.
-
WedCarousel
Five signs you’re brushing too hard
Useful tips get saved and shared with family.
-
FriStory
Open check-up slots this week
A direct, low-effort nudge to book.
Week 2
-
MonReel
Your first visit, step by step
Answers “what will happen?” before they ask.
-
WedPhoto
A patient’s smile story (with written consent)
Real outcomes, shared the right way.
-
FriCarousel
Myth or fact: whitening
Clears up confusion and shows expertise.
Week 3
-
MonReel
Tips for your child’s first dental visit
Speaks to the parent who books for the family.
-
WedCarousel
Insurance and payment options, explained
Removes the most common reason people wait.
-
FriStory
Ask the dentist: one question answered
Opens a conversation that often ends in a booking.
Week 4
-
MonReel
Inside the practice: tech that makes visits easier
Shows a modern, comfortable practice.
-
WedPhoto
Team milestone or community event
Local practices win on being part of the community.
-
FriCarousel
Thank you: this month’s reviews
Reviews are what new patients look for first.
The platforms that matter for dental practices.
Not everywhere at once: the channels that bring you customers, each with its own job.
02
Google Business Profile
Where they choose and book
- Practice and team photos
- Posts and Q&A
- Replies to every review
03
Where they get to know you
- Team and practice Reels
- Smile stories, with consent
- Stories with open slots
04
YouTube Shorts
Where they look up treatments
- Short treatment explainers
- What to expect videos
- Myth-busting clips
// publishing everywhere your customers already are
InstagramTikTokFacebookLinkedInYouTubePinterest
01
An empty feed costs trust
New patients compare 2–3 practices online; a dormant profile quietly loses the tie-break.
02
Clinical content is hard to make friendly
Procedure posts sound scary or salesy without a writer who knows the tone.
03
The front desk has no time for Instagram
Social falls to whoever is least busy, which means it doesn’t happen.
// our portfolio
Truly great content,
not AI slop.
// what your team delivers
Built for how dental practices actually win on social.
Patient-education posts
Friendly, accurate explainers: whitening, aligners, hygiene tips, designed in your branding.
Practice-culture content
Team spotlights and office moments that make the visit feel familiar before it happens.
Local appointment ads
Geo-targeted Meta campaigns for new-patient offers, whitening, and aligners.
Learn moreReview amplification
Your best patient reviews turned into on-brand social proof graphics.
Content your dental practice could be posting this month
Myth-vs-fact oral health seriesMeet-the-hygienist spotlightBefore/after smile carousel (with consent)FAQ Reel: does whitening hurt?New-patient offer graphicKids’ first visit tips
Every post is planned for your brand, see real examples by industry or build your plan.
// build your plan
Social media marketing
pricing & plans.
Build a custom social media marketing package in about 30 seconds. Add the services you want handled, posts, short-form video, ads, design and more, and change your plan anytime.
Recommended for dentistsMost practices run trust-building posts plus a local new-patient ad campaign.
MadMarketingEstimate
Monthly plan · billed after approval
$99
$499
Includes posting to 1 social set, one of each social channel.
Onboarding & monthly meetings available
First month free, cancel anytime
Subtotal / mofrom$598
Start with this plan Send a client or teammate a link to this exact plan.
Pricing is in USD. Your selected plan renews automatically each month, but you can cancel anytime. By subscribing, you agree to our Terms & Conditions and Refund Policy.
2 services selected
from $598/mo
// how it works
Receive full deliverables
in about a week.
MadMarketing is a creative subscription trusted by 100+ businesses to get exceptional content faster, more reliably, and at the lowest cost.
1
Select your service
Choose the services, add-ons, and platforms that fit your goals.
2
Submit your brief
A quick onboarding checklist so your team has everything it needs.
Onboarding checklist 2 / 4
3
Review & we publish
Review everything in your dashboard. Approve, and we publish for you.
// verified reviews · 800+
Real results, in their
own words.
What changed when small business owners handed social to a team that actually owns it.
5.0★· biggest client on Google
// hear it from them
"MadMarketing creates social media content that's better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval."
SR
Scott R.
Verified review
"It takes the socials off my hands but still gives me control over the end result given their review process. The onboarding was extremely thorough, there were very few edits required."
KB
Kirstin B.
Verified review
"Immigration law isn't exactly known for visually exciting content, but MadMarketing proved that wrong. Every post is creative, on-brand, and actually looks good."
MC
Marina C.
Verified review
"We've been working with MadMarketing for a few years now and we continue to be very pleased. They have different creators so things don't get stale."
AN
Alice N.
Verified review
"MadMarketing is hands down the best decision I've made for my business in years. They've completely transformed my social media presence."
JM
Jordan M.
Verified review
"Outstanding content with expert advice. Very happy! The process is easy to follow and I especially appreciate their carousel post add-on."
JD
James D.
Verified review
"I've tried many companies in the past 5 years and none was able to provide the value we get from MadMarketing. The content is very relevant even though our industry is niche and technical."
MT
Marcus T.
Verified review
"We used to spend $500 a month for the same service with a different company, so I'm so glad MadMarketing exists since they charge only a quarter of that."
CP
Chris P.
Verified review
"MadMarketing has been a total game-changer for my business. They make social media posting effortless and consistent, saving me hours every week."
AL
Anna L.
Verified review
// no surprises
Questions, answered.
The questions dental practices actually ask us.
Quoted to your scope.
Social media for dental practices is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence. Local SEO plans start at $199 a month.
MAD Full Growth
Multi-channel growth partnership Custom quote- Custom combination of SEO, paid ads, social media, website/CRO and automation
- Defined deliverables, account responsibilities and reporting cadence
- Media budgets and third-party costs quoted separately
Twelve months of reasons to post.
The moments dental practices plan around. We build them into your calendar months ahead, so nothing is last-minute.
- JanBenefits resetNew-year dental benefits: book cleanings early
- FebChildren’s Dental Health MonthFebruary in the US: family and kids’ content
- MarSpring smileWhitening and smile refresh
- AprOral Cancer Awareness MonthApril: screenings and awareness
- MayWeddings & graduationsSmile makeovers before big days
- JunSummer schedulesCheck-ups before holidays
- JulSports seasonMouthguards and dental injuries
- AugBack to schoolCheck-ups before term starts
- SepRoutine check-upsSix-month reminders
- OctDental Hygiene MonthOctober, plus Halloween candy tips
- NovUse it or lose itRemind patients to use benefits before year-end
- DecHoliday hoursOpening times and last appointments
The rules of dental practices.
The sensitivities that come with your industry, built into how we plan, write and post. We follow your guidance and your professional body’s rules.
Patient privacy first
No patient names, photos or details without written consent, in line with HIPAA.
Replies that protect patients
We thank reviewers without confirming that they’re a patient or mentioning any treatment.
Honest before-and-afters
Real, consented cases only, unedited, with no promise of results.
Your dental board’s rules
Specialty titles and claims follow your state dental board’s advertising rules.
Numbers that mean business.
Likes are nice. These are the numbers that tell a practice whether social is working, reported every month.
- 01New-patient calls and requestsCalls, forms and messages that came from social.
- 02“Book” clicksTaps on your booking link from posts, Stories and your profile.
- 03Google Business Profile actionsCalls, directions and website visits from your listing.
- 04ReviewsNew reviews each month, and your replies.
- 05Questions in messagesPeople asking about treatments, prices or availability.
Questions, answered.
The questions dental practices actually ask us.
Is the content appropriate for a medical setting?
Yes. Posts are calm, educational and never graphic, written to your guidance, and you approve every one before it’s published.
Can you use our real patient photos?
Only with the patient’s written consent, which your practice collects. Without it, we use your team, your practice and designed educational posts.
Do social ads actually book dental appointments?
They can, when they lead to a clear offer and an easy way to book. With tracking set up, you see the calls and booking requests that came from your ads, not just clicks.
What does it cost?
Social media management is quoted to your scope as part of MAD Full Growth, with defined deliverables and a reporting cadence. Media budgets and third-party costs are quoted separately. Our local SEO plans are priced separately, on the pricing page.
Let’s begin
Ready to get your dental practice's social handled?
30 minutes to understand your business. No pitch deck, no pressure.
Local SEO plans from $199 a month · Free 30-day challenge for eligible businesses
- Businesses served
- 100+
- Biggest client on Google
- 5.0★
- Client case studies
- 10
- Open around the clock
- 24/7