Google Ads
Reach people ready to act.
Reach high-intent audiences with Google campaigns built around measurable outcomes: calls, inquiries, appointments and sales, not clicks for their own sake.
Scoped and quoted to your business. Media budgets and third-party costs are quoted separately.
The work
Campaigns built around real outcomes.
Paid search works best on top of strong foundations. We connect your campaigns to the actions that matter and keep improving what earns its budget.
Campaigns and ad groups organized around your services and locations.
The searches that signal intent in your market, and the negative keywords to exclude.
Clear, relevant ads with the assets that help customers take the next step.
Calls, forms and bookings measured, with GA4, GTM and conversion events set up properly.
Regular reviews of spend, search terms and bids, with changes explained.
What ran, what it cost and what it led to, in plain language.
Client work
Smart Cities UAE, Dubai.
A construction and fit-out company that had never run Google Ads. We set up the account and conversion tracking, and launched its first search campaigns.
- 4.29%click-through rate, first month
- 13.43%conversion rate, first month
- AED 4.27average cost per click
Source: Monthly performance report, February 2025 (Google Ads and Google Analytics).
Read the case studyPricing
Quoted to your scope.
Google Ads is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence.
MAD Full Growth
Multi-channel growth partnership Custom quote- Custom combination of SEO, paid ads, social media, website/CRO and automation
- Defined deliverables, account responsibilities and reporting cadence
- Media budgets and third-party costs quoted separately
Case studies
Clients we’ve done this for.
How we work
The MAD Method.
- Market Intelligence
We study search behavior, customer needs, competitors, and opportunities before choosing a direction.
- Attention & Authority
We build visibility and credibility through search, content, advertising, and brand experiences.
- Data-Driven Growth
We measure meaningful actions, explain performance, and refine the work that matters.
Questions
Frequently asked questions.
How much should I spend on Google Ads?
It depends on your market, your goals and the cost of the searches you want to appear for. We recommend a starting budget after research, and you stay in control of it.
Is ad spend included in your fee?
No. Advertising spend is excluded unless it’s written into your agreement, and media budgets and third-party costs are quoted separately.
Do you guarantee leads?
No. We don’t guarantee leads, traffic or ROAS. Results depend on your market, offer, budget and competition. We report what was done, what changed, and what comes next.
Who owns the accounts?
You do. You own your business profiles and advertising accounts. We work through role-based access and never ask for your passwords.
Do you run ads on other platforms?
Yes. We also run Meta ads, and TikTok, LinkedIn, YouTube and other channels where they’re relevant, each scoped separately.
Start here
Tell us what you’re trying to grow.
A 30-minute call to understand your business, then a scope and a quote you can say yes or no to.