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Gyms & Fitness Studios

Social media management
for gyms & studios.

Your members scroll every day. We keep your gym in that scroll, workouts, wins, community, and offers that convert lurkers into sign-ups.

See plans & pricingSee examples

100+ businesses served · 5.0★ on Google for our biggest account

Why gyms and studios struggle

What makes social hard for gyms and studios.

  1. 01

    Content ideas run dry fast

    After the tenth barbell photo, feeds stall, and stale feeds don’t sell memberships.

  2. 02

    January energy, March silence

    Posting collapses right when retention content matters most.

  3. 03

    Trainers train, nobody posts

    Your best content walks around the floor all day and never makes it online.

An example month

A month on your feed.

What a month of posts could look like for a gym like yours. We plan yours around your offers, your seasons and your goals; your plan sets how many posts you get.

Week 1

  1. MonReel

    Monday’s class in 20 seconds

    Lets people picture themselves in the room.

  2. WedCarousel

    Form fix: one move, three cues

    The posts members save and send to friends.

  3. FriStory

    Weekend schedule and free-trial link

    Catches people making weekend plans.

Week 2

  1. MonReel

    Member spotlight (with their OK)

    Real members are more convincing than models.

  2. WedCarousel

    Your first week here: a beginner’s guide

    Answers the fears that stop people joining.

  3. FriPhoto

    Coach intro: who’ll train you

    People join coaches, not just gyms.

Week 3

  1. MonReel

    A workout to do at home this weekend

    Useful content that keeps you in their feed.

  2. WedCarousel

    Nutrition basics from our coaches

    Shows expertise beyond the gym floor.

  3. FriStory

    Poll: which new class should we add?

    Members feel heard; you learn what they want.

Week 4

  1. MonReel

    Challenge or event highlights

    Community is what keeps members paying.

  2. WedPhoto

    Milestones: 100 classes, new PRs

    Celebrates members and motivates everyone else.

  3. FriCarousel

    Memberships and prices, explained

    Answers the question that comes before signing up.

Where your members are

The platforms that matter for gyms and studios.

Not everywhere at once: the channels that bring you customers, each with its own job.

Main channel

Instagram

Where they picture themselves training

  • Class and workout Reels
  • Coach intros and member stories
  • Stories with schedules and trial links
02

TikTok

Where they look for workouts

  • Form tips and quick routines
  • Gym culture and humour
  • Challenges
03

Facebook

Where the local community gathers

  • Events and challenges
  • Schedule changes
  • Member celebrations
04

Google Business Profile

Where they compare gyms nearby

  • Photos of the space and classes
  • Offers and opening hours
  • Replies to reviews
Log inStart at $99/moBook a demo
Book a demo
Gyms & Fitness Studios

Social media management
for gyms & studios.

Your members scroll every day. We keep your gym in that scroll, workouts, wins, community, and offers that convert lurkers into sign-ups.

$99
starting / mo
100+
businesses served
5.0★
biggest client on Google
First month freeNo contractsCancel anytime
Book a 30-min demo

Free 30-min demo: real gyms & fitness studios examples, clear pricing, no pressure.

01
Content ideas run dry fast

After the tenth barbell photo, feeds stall, and stale feeds don’t sell memberships.

02
January energy, March silence

Posting collapses right when retention content matters most.

03
Trainers train, nobody posts

Your best content walks around the floor all day and never makes it online.

// our portfolio

Truly great content,
not AI slop.

See all examples
// what your team delivers

Built for how gyms & fitness studios actually win on social.

Community-first content

Member spotlights, transformation stories (with consent), and challenge recaps that build belonging.

Workout & tip posts

Trainer-approved form tips and mini-programs designed to your branding.

Reels from the floor

Send phone clips from classes; get hooked, captioned Reels back.

Learn more
Join-now campaigns

Local Meta ads for trials, challenges, and new-year pushes.

Learn more

Content your gym could be posting this month

Member-of-the-month spotlightForm-fix Friday Reel6-week challenge countdownTrainer Q&A story seriesClass schedule carouselTransformation Tuesday (with consent)

Every post is planned for your brand, see real examples by industry or build your plan.

// build your plan

Social media marketing
pricing & plans.

Build a custom social media marketing package in about 30 seconds. Add the services you want handled, posts, short-form video, ads, design and more, and change your plan anytime.

Recommended for gymsMost gyms run community posts + class Reels, then add trial-offer ads for pushes.
MadMarketingEstimate
Monthly plan · billed after approval
Social Media Posts · 10 posts$99
Short-Form Videos · 5 videos$149
Includes posting to 1 social set, one of each social channel.
Onboarding & monthly meetings available
First month free, cancel anytime
Subtotal / mofrom$248
Start with this plan
Send a client or teammate a link to this exact plan.

Pricing is in USD. Your selected plan renews automatically each month, but you can cancel anytime. By subscribing, you agree to our Terms & Conditions and Refund Policy.

2 services selected
from $248/mo
Start
// how it works

Receive full deliverables
in about a week.

MadMarketing is a creative subscription trusted by 100+ businesses to get exceptional content faster, more reliably, and at the lowest cost.

1

Select your service

Choose the services, add-ons, and platforms that fit your goals.

2

Submit your brief

A quick onboarding checklist so your team has everything it needs.

Onboarding checklist 2 / 4
3

Review & we publish

Review everything in your dashboard. Approve, and we publish for you.

StatusPostReview
Awaiting
Approved
Revision
// verified reviews · 800+

Real results, in their
own words.

What changed when small business owners handed social to a team that actually owns it.

5.0★· biggest client on Google
// hear it from them
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
0:00
Verified customer story
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Verified customer story
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Verified customer story
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Verified customer story

"MadMarketing creates social media content that's better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval."

SR
Scott R.
Verified review

"It takes the socials off my hands but still gives me control over the end result given their review process. The onboarding was extremely thorough, there were very few edits required."

KB
Kirstin B.
Verified review

"Immigration law isn't exactly known for visually exciting content, but MadMarketing proved that wrong. Every post is creative, on-brand, and actually looks good."

MC
Marina C.
Verified review

"We've been working with MadMarketing for a few years now and we continue to be very pleased. They have different creators so things don't get stale."

AN
Alice N.
Verified review

"MadMarketing is hands down the best decision I've made for my business in years. They've completely transformed my social media presence."

JM
Jordan M.
Verified review

"Outstanding content with expert advice. Very happy! The process is easy to follow and I especially appreciate their carousel post add-on."

JD
James D.
Verified review

"I've tried many companies in the past 5 years and none was able to provide the value we get from MadMarketing. The content is very relevant even though our industry is niche and technical."

MT
Marcus T.
Verified review

"We used to spend $500 a month for the same service with a different company, so I'm so glad MadMarketing exists since they charge only a quarter of that."

CP
Chris P.
Verified review

"MadMarketing has been a total game-changer for my business. They make social media posting effortless and consistent, saving me hours every week."

AL
Anna L.
Verified review
// no surprises

Questions, answered.

The questions gyms & fitness studios actually ask us.

Yes, that’s the best material you have. Drop phone clips and photos into a shared folder; your team edits, captions, and schedules them alongside designed posts.
// begin

Ready to get your gym's social handled?

Book a free 30-minute demo: real examples from your industry, clear pricing, no contracts.

$ From $99/mo · cancel anytime · first month free
100+
Businesses served
5.0★
Biggest client on Google
10
Client case studies
24/7
Open around the clock
Pricing

Quoted to your scope.

Social media for gyms and studios is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence. Local SEO plans start at $199 a month.

MAD Full Growth

Multi-channel growth partnership Custom quote
  • Custom combination of SEO, paid ads, social media, website/CRO and automation
  • Defined deliverables, account responsibilities and reporting cadence
  • Media budgets and third-party costs quoted separately
Request a quote
See all plans and pricingHow we do social media
Your year on social

Twelve months of reasons to post.

The moments gyms and studios plan around. We build them into your calendar months ahead, so nothing is last-minute.

  1. JanNew Year’s resolutionsThe biggest sign-up month of the year
  2. FebKeep goingChallenges for when motivation dips
  3. MarSpring challengeA fresh start, mid-season
  4. AprSummer-ready programmesStart now for the summer
  5. MayOutdoor sessionsBootcamps and outdoor classes
  6. JunSummer scheduleHoliday timetables and short programmes
  7. JulBring a friendSummer referral pushes
  8. AugBack to routineAfter the holidays
  9. SepBack to schoolNew schedules, new members
  10. OctAutumn challengePlus Halloween-themed classes
  11. NovBeat the holiday slumpStay consistent through the season
  12. DecGift membershipsAnd New Year pre-sales
Done right

The rules of gyms and studios.

The sensitivities that come with your industry, built into how we plan, write and post. We follow your guidance and your professional body’s rules.

Every face, with consent

Members are filmed and posted only with their permission.

No promises of results

No guaranteed weight-loss figures; transformations are real and come with typical-results wording where needed.

Music cleared for business

Reels use audio licensed for business accounts, so posts aren’t muted or taken down.

Safe form on camera

Every exercise we post is checked by your coaches first.

What we measure

Numbers that mean business.

Likes are nice. These are the numbers that tell a gym whether social is working, reported every month.

  1. 01Trial and class sign-upsBookings that started on social.
  2. 02Membership enquiriesMessages asking about prices, classes and joining.
  3. 03Local reachPeople near you who saw your content this month.
  4. 04Saves on workout postsThe posts members keep and come back to.
  5. 05Tags and check-insMembers posting from your gym.
no surprises

Questions, answered.

The questions gyms & fitness studios actually ask us.

Can you make content from our classes?

Yes. Send phone clips from your classes and we edit them into Reels and posts, with hooks and captions.

Do you handle boutique studios or just big-box gyms?

Both. The content is built around your classes, your coaches and your community, whatever your size.

Can you promote challenges and trials?

Yes. Tell us the dates and the offer and we plan posts and Stories around them, and campaigns too if you add Meta ads.

What does it cost?

Social media management is quoted to your scope as part of MAD Full Growth, with defined deliverables and a reporting cadence. Media budgets and third-party costs are quoted separately. Our local SEO plans are priced separately, on the pricing page.

Let’s begin

Ready to get your gym's social handled?

30 minutes to understand your business. No pitch deck, no pressure.

Book a call See plans and pricing

Local SEO plans from $199 a month · Free 30-day challenge for eligible businesses

Businesses served
100+
Biggest client on Google
5.0★
Client case studies
10
Open around the clock
24/7