Main channel
Where patients and families look
- Clinic news and hours
- Health tips
- Community events
Medical & Health Practices
Social media management
Social media management
for medical practices.
From med spas to physical therapy to family medicine: warm, accurate content that builds patient trust, with you approving every post.
100+ businesses served · 5.0★ on Google for our biggest account
What makes social hard for medical practices.
- 01
Accuracy anxiety
Health content posted carelessly is a liability; posted carefully, it’s a patient magnet.
- 02
The practice has no marketing department
Clinical staff can’t moonlight as content creators, and it shows.
- 03
New patients can’t feel your bedside manner online
A cold, empty profile tells them nothing about how you care.
A month on your feed.
What a month of posts could look like for a practice like yours. We plan yours around your offers, your seasons and your goals; your plan sets how many posts you get.
Week 1
-
MonReel
Meet your care team
Patients choose clinicians they feel they know.
-
WedCarousel
Doctor, urgent care or ER: which one?
Practical guidance people save and share.
-
FriStory
Appointment availability this week
A simple, direct way to book.
Week 2
-
MonReel
What to expect at your first visit
Lowers the barrier to booking.
-
WedCarousel
A seasonal health tip from our clinicians
Timely, useful and on-brand.
-
FriPhoto
A patient story (with written consent)
Real experiences, shared the right way.
Week 3
-
MonReel
Myth vs. fact on a common condition
Clear, trustworthy education.
-
WedCarousel
Insurance and payment questions
Answers what stops people booking.
-
FriStory
Ask us: general health questions
Starts conversations, routed to a visit.
Week 4
-
MonReel
A tour of the clinic
Shows a calm, modern space.
-
WedCarousel
This month’s health awareness theme
Ties your expertise to what people are hearing about.
-
FriPhoto
A community health event
Local care, visibly local.
The platforms that matter for medical practices.
Not everywhere at once: the channels that bring you customers, each with its own job.
02
Google Business Profile
Where they choose and book
- Services and accurate hours
- Photos of the clinic
- Replies to reviews
03
Where they get to know your team
- Team intros and clinic tours
- Education Reels
- Stories with availability
04
YouTube
Where they research symptoms and treatments
- Plain-English explainers by your clinicians
- What-to-expect videos
- FAQ series
// publishing everywhere your customers already are
InstagramTikTokFacebookLinkedInYouTubePinterest
01
Accuracy anxiety
Health content posted carelessly is a liability; posted carefully, it’s a patient magnet.
02
The practice has no marketing department
Clinical staff can’t moonlight as content creators, and it shows.
03
New patients can’t feel your bedside manner online
A cold, empty profile tells them nothing about how you care.
// our portfolio
Truly great content,
not AI slop.
// what your team delivers
Built for how medical & health practices actually win on social.
Patient-education content
Clear, friendly explainers on treatments and prevention, informative, never diagnostic.
Practice warmth
Provider spotlights, office culture, and patient-experience content that humanizes the visit.
Review & result amplification
Testimonials and (consented) results turned into on-brand proof.
Content your practice could be posting this month
Treatment explainer carouselMeet-the-provider postFAQ Reel: what to expectPrevention tips seriesPatient testimonial graphic (with consent)Seasonal health reminders
Every post is planned for your brand, see real examples by industry or build your plan.
// build your plan
Social media marketing
pricing & plans.
Build a custom social media marketing package in about 30 seconds. Add the services you want handled, posts, short-form video, ads, design and more, and change your plan anytime.
Recommended for medicalMost practices run education posts plus locally targeted consult ads.
MadMarketingEstimate
Monthly plan · billed after approval
$99
$499
Includes posting to 1 social set, one of each social channel.
Onboarding & monthly meetings available
First month free, cancel anytime
Subtotal / mofrom$598
Start with this plan Send a client or teammate a link to this exact plan.
Pricing is in USD. Your selected plan renews automatically each month, but you can cancel anytime. By subscribing, you agree to our Terms & Conditions and Refund Policy.
2 services selected
from $598/mo
// how it works
Receive full deliverables
in about a week.
MadMarketing is a creative subscription trusted by 100+ businesses to get exceptional content faster, more reliably, and at the lowest cost.
1
Select your service
Choose the services, add-ons, and platforms that fit your goals.
2
Submit your brief
A quick onboarding checklist so your team has everything it needs.
Onboarding checklist 2 / 4
3
Review & we publish
Review everything in your dashboard. Approve, and we publish for you.
// verified reviews · 800+
Real results, in their
own words.
What changed when small business owners handed social to a team that actually owns it.
5.0★· biggest client on Google
// hear it from them
"MadMarketing creates social media content that's better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval."
SR
Scott R.
Verified review
"It takes the socials off my hands but still gives me control over the end result given their review process. The onboarding was extremely thorough, there were very few edits required."
KB
Kirstin B.
Verified review
"Immigration law isn't exactly known for visually exciting content, but MadMarketing proved that wrong. Every post is creative, on-brand, and actually looks good."
MC
Marina C.
Verified review
"We've been working with MadMarketing for a few years now and we continue to be very pleased. They have different creators so things don't get stale."
AN
Alice N.
Verified review
"MadMarketing is hands down the best decision I've made for my business in years. They've completely transformed my social media presence."
JM
Jordan M.
Verified review
"Outstanding content with expert advice. Very happy! The process is easy to follow and I especially appreciate their carousel post add-on."
JD
James D.
Verified review
"I've tried many companies in the past 5 years and none was able to provide the value we get from MadMarketing. The content is very relevant even though our industry is niche and technical."
MT
Marcus T.
Verified review
"We used to spend $500 a month for the same service with a different company, so I'm so glad MadMarketing exists since they charge only a quarter of that."
CP
Chris P.
Verified review
"MadMarketing has been a total game-changer for my business. They make social media posting effortless and consistent, saving me hours every week."
AL
Anna L.
Verified review
// no surprises
Questions, answered.
The questions medical & health practices actually ask us.
Quoted to your scope.
Social media for medical practices is part of MAD Full Growth: a plan built around what you need, with defined deliverables and a reporting cadence. Local SEO plans start at $199 a month.
MAD Full Growth
Multi-channel growth partnership Custom quote- Custom combination of SEO, paid ads, social media, website/CRO and automation
- Defined deliverables, account responsibilities and reporting cadence
- Media budgets and third-party costs quoted separately
Twelve months of reasons to post.
The moments medical practices plan around. We build them into your calendar months ahead, so nothing is last-minute.
- JanNew-year health goalsCheck-ups and screenings
- FebHeart MonthFebruary in the US
- MarSpring allergiesSeasonal symptoms
- AprStress Awareness MonthApril
- MayMental Health Awareness MonthMay
- JunMen’s Health MonthJune
- JulSummer safetySun, heat and hydration
- AugBack-to-schoolPhysicals and vaccinations
- SepFlu-shot seasonBooking reminders
- OctBreast Cancer Awareness MonthOctober
- NovDiabetes Awareness MonthNovember
- DecWinter healthHoliday stress and winter illnesses
The rules of medical practices.
The sensitivities that come with your industry, built into how we plan, write and post. We follow your guidance and your professional body’s rules.
HIPAA-safe by default
No patient information without written authorisation, and nothing that could identify a patient.
Education, not diagnosis
Posts give general information and point people to a visit, never individual advice.
Claims your clinicians approve
Every health claim is reviewed by your team, and nothing promises an outcome.
Health ad rules
Meta and Google limit how health ads can target people; campaigns are built within those limits.
Numbers that mean business.
Likes are nice. These are the numbers that tell a practice whether social is working, reported every month.
- 01Appointment requestsBookings and messages that came from social.
- 02Calls and directionsGoogle Business Profile actions.
- 03ReviewsNew reviews each month, and your replies.
- 04Engagement on education postsWhich topics patients want to hear about.
- 05New-patient sourcesHow new patients say they found you.
Questions, answered.
The questions medical & health practices actually ask us.
How do you keep content medically appropriate?
Posts are general education, written to your guidance and approved by your team before publishing. Nothing diagnoses, and nothing promises results.
Do you work with med spas and elective practices?
Yes, including aesthetic and elective practices. Claims and before-and-afters follow the same consent and accuracy rules as any medical content.
Is patient privacy protected?
Yes. We never need patient information, and patient stories or photos are only used with written authorisation that your practice has collected.
What does it cost?
Social media management is quoted to your scope as part of MAD Full Growth, with defined deliverables and a reporting cadence. Media budgets and third-party costs are quoted separately. Our local SEO plans are priced separately, on the pricing page.
Let’s begin
Ready to get your practice's social handled?
30 minutes to understand your business. No pitch deck, no pressure.
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- Businesses served
- 100+
- Biggest client on Google
- 5.0★
- Client case studies
- 10
- Open around the clock
- 24/7